Pinterest does two things really well: Drive traffic and inspire sales. To do both, and to keep your brand top of mind this holiday season, host a Pinterest promotion! There are 6 types of Pinterest promotions we’re going to discuss today.
I came across the chart below on Piqora’s (a Pinterest analytics site) blog. I think it’s super handy as it provides goals a marketer might have and a corresponding type of Pinterest promotion that helps to reach each goal.
As you’ve probably already noticed, the chart only covers five types of Pinterest promotions … and this post is titled “6 Types of Pinterest Promotions.”No mistake here. There’s one more Pinterest contest we had to share that wasn’t in the chart: A Facebook-hosted Pin and Win Contest.
Since its launch in March of 2013, the platform has gained 70 million users — 80 percent of whom are women. And here’s something interesting, but probably not so surprising: A lot of Pinterest’s users are also on Facebook! In fact, 9 million Pinterest users reportedly have connected their Pinterest accounts to Facebook.
To get more than just engagement out of your Pinterest promotion, host your Pinterest promotion on a Facebook app. Here are two good reasons to do this:
1. Hosting a “Pin and Win” contest is a great way to convert your Facebook fans into new Pinterest followers — these are folks who already love and follow your brand, so why not encourage them to follow you on Pinterest, too?
2. A Pinterest promotion hosted on a Facebook app allows you to to easily grow your email newsletter list! To do this, use a custom form and require that contest entrants give their name and email address for a chance to win. (To learn step-by-step how to grow your email list using a Facebook contest app, click here to read this blog post and download a free PDF instructional guide.)
Hosting a Pin and Win promotion on Facebook is simple with ShortStack’s Pin and Win template. To learn how to create a Pin and Win Contest app with ShortStack, click here to watch an easy-to-follow video tutorial.
Pinterest’s Promotion Rules
Once you have decided on the kind of Pinterest promotion you want to run, keep following Pinterest guidelines in mind:
- Remember that Pinterest is all about people discovering things that inspire them. Reward quality pinning over quantity.
- Make it easy to get involved with clear and simple instructions.
- Read Pinterest’s anti-spam measures to keep your contest fun and useful.
- Check out Pinterest’s branding guidelines if you’re going to reference Pinterest in any way.
- Suggest that Pinterest sponsor or endorse you or the contest.
- Require people to pin from a selection—let them pin their own stuff.
- Make people pin or repin your contest rules. This turns people away from the contest.
- Run a sweepstakes where each pin, repin, board, like or follow represents an entry.
- Encourage spammy behavior, such as asking participants to comment.
- Ask pinners to vote with pins, repins, boards, or likes.
- Overdo it: contests can get old fast.
- Require a minimum number of pins. One is plenty.
If you use Pinterest to host a contest or sweepstakes, you are responsible for making sure it complies with all legal requirements. This includes writing the official rules, offer terms and eligibility requirements (e.g., age and residency restrictions), and complying with marketing regulations (e.g., registration requirements and regulatory approvals).
Source: Socially Stacked