Websites are one of the most important assets of a business. Having a credible, professional and engaging online presence requires work and patience. You know there are millions of websites out there, so how can you stand apart from your competitors?
A good website grabs your attention, wakes up your emotions, and gives you easily what you need. Here are some very important things you should consider when building a website for your business:
1. Purpose and clearly defined Goals & Objectives
“What do I want my website to do?”
A good websites should be the foundation of our digital strategy. Before we even consider what kind of website we want, we need to pin-point our objectives and set a hierarchy of our main short – medium and long term objectives. The website should be tailored around the needs, requirements and strategic objectives of the company and not the other way around. Only if we have a very clear understanding of what the purpose of our website is, what is its role within our digital strategy and clearly define the ways which it will create value for our business, only them we can proceed to the next step.
2. Speak to a target audience
“Who would you like to visit your website?”
First you need to understand who you target audience is : What’s their age range, Industry experience, Educational level, Income bracket? Are they internet savvy? Where do they usually hang-out online? What would they expect from a website in your line of business?
And secondly you need to decide what you want to say to them and choose the best way to convey your message.
This may sounds a lot easier than it actually is – we always suggest clustering your audience in groups and try to build personas – This will simplify the process and provide some of visualization of each audience group you want to talk to.
This process will help you figure out what you want to say, how you want people to receive this information, how you want your products and/or services to be presented.
3. Effective U.I and User Navigation:
“How would my visitor feel and act”
Successful websites share an effective User Interface (U.I). The U.I is directly related to the design, layout and structure of the website. It has to do with the part of the website that users can see and interact with and is basically the optimum utilization of the website layout, design and multimedia functionality in achieving strategic objectives. The User Interface of a website should create a positive User Experience and navigate the users to the landing pages you have designed specifically for them that maximize the potential of achieving the your goals
User Interface is directly related to your objectives and target market and is critical to the success of your website- Even if what you need is an online brochure- how you create a user experience in a landing page is extremely important.
4. Original content:
What is the value my visitor gets from my content?
High quality websites focus on their audience’s needs, not on what they’re selling. The main function of your website is to convey relevant content to your visitors and help them understand the problems that your products and/or services solve. Your content is the single most important element in increasing customers. Make sure that the content you add to your site is displayed in a simple and clear manner. Good and fresh content builds the visitor’s interest and invite them to get involved, invite their friends and come back for more.
“Less load time means more pageviews”
Optimized graphics, video and audio improves website load speed. Users don’t want to wait for slow content to download; they need their information quickly and without delay.
6. Clean and Validated Code:
Messy, outdated, deprecated, or wrong code can reduce a website’s search engine visibility. It can also generate browser-rendering issues that will slow down your website. Validated code will help for browser compatibly; following the standards is a way to ensure that the site will have a higher chance to be correctly display in different browsers.
7. Search engine optimization:
“Can my website be found by people that have never heard about my company?“
A great website with no visitors is an invisible website. SEO or search engine optimization will help bring an audience to the site. It is also important to consider that bringing relevant users plays a key role in the growth of a website. It is not just about establishing a generic audience, it is about bringing potential customers that will appreciate and pay for your services.
“Can I monitor my websites performance?”
Metrics & site analysis give insights of what’s going on in a website. Good sites measure their traffic and marketing efficacy. Tracking also helps to target better a site’s customers, generate relevant ads, and create a higher converting website.
9. Easy to use Back Office
“Can I build a website that works for me?
Websites must provide an easy, efficient and functional way to make daily adjustments and updates. The website should be seen as living organizations that need to change and evolve constantly- How your back office is developed and organized will affect what you user experience in the fron-end.