Can companies remain competitive in the years to come without adapting to internet & search engine domination?
We have gathered some main points for you to consider:
The internet is affecting almost all business around the world
- With almost 2 trillion searches per year and growing exponentially, the Internet has become the most widely used and trusted source of information. The internet is not vital only to companies that sell online. As people will primarily use it to Find products or services, compare providers, get references, read reviews or find alternatives.
Search engines are more than just search-tools. They are influencers.
- We are educating ourselves through search results, we are comparing and evaluating and make choices based the way search engines index, prioritize and serve information. Search Engines have created a new Client behavior pattern and companies that will not embrace this new trend will have a tough time remaining competitive in the years to come.
Internet & Search Engines have created a new marketplace with great business potential for companies that know how to utilize it.
- Thousands of searches are made every day that relate to your products and services and can be turned into business opportunities.
Search engines deliver potential clients to you business.
- With inbound marketing potential customers find you while searching online, rather than having to find them yourself. This non intrusive sales process is very effective as you get potential clients in their “purchasing mode”
A new internet business channel does not offset your traditional sales channel- it complements it.
- It’s not about replacing your existing sales model, but enriching it. The internet can add features, elements and new aspects to your traditional channel making it more effective.
It makes international business expansion possible for smaller budget companies
The Internet has changed the forces of competition as it allows for a cost-effective way to successfully target an international clientele. It allows small businesses with limited resources and budgets to expand internationally without taking risks that cannot afford.