The power to finding out what works and what doesn’t, and then build on what is actually effective is really at the heart of all good internet marketing.
Web analytics provides a complete picture of your audience, including their attitudes and behaviours towards your brand.
It is the most valuable, useful, cost-effective and timely resource that a business needs so as to be able to answer key strategic questions pertaining to marketing activities and ROI.
Web analytics is the science around online marketing. It is the practical measurement, collection, analysis and reporting of web data that has no need for the “art” involved in traditional marketing.
The reality is that you can never predict exactly what will happen. You simply don’t know how well your PPC ads or social media tactics will perform; or how your visitors will interact with your site.
There are so many unknowns when you begin an online marketing campaign and obviously you want to base as much of your efforts as possible on market research, measurable KPI’s, quantifiable data and best practices.
Without web analytics, you won’t know what’s working, or what isn’t. You won’t be able to test, tweak and improve on any component of your digital campaign so to deliver the biggest impact and highest ROI.
This is why web analytics is important in every aspect of digital marketing, from SEO to PPC, from brand monitoring to measuring social media engagement.
These are just some of the questions we can help you answer regarding your brand: