The greatest thing about SEO is that you don’t have to go looking for clients. Instead, clients in need of your products and services find you whilst searching for their purchases online.
With almost 2 trillion searches per year, and growing exponentially, literally hundreds if not thousands of requests matching your services and target market are made every day.
SEO helps search engines figure out what each web page is about and how it may be useful to its users.
Truth be said, without SEO, many websites remain invisible to search engines and as a consequence, invisible to potential buyers.
The aim of a successful SEO strategy is to gain a higher ranking in a search engine’s search results page.
Technical foundation - It is very important to build your website on a strong technical foundation so that it can cope with the most tactical of SEO strategies.
Keyword Selection - Selecting the right search phrases is the basis of an SEO strategy. This requires in-depth keyword research of many parameters such as competition, costs and search mass. Selecting the right mix of keywords and phrases is more than just an art, it’s a science.
Content marketing - We develop customised content marketing plans that are optimised through the use of relevant and meaningful SEO so as to make the content itself visible to your target market. The key objective is to gain authority in the eyes of Google.
Social Media - Social Media has proven to be a powerful tool for improving search engine rankings. As search engines continually update their algorithms, social media platforms seem to be gaining stronger clout. In fact, for most search engines Social Media has evolved into a "white hat" practice for organic link building.
Geographic Targeting – What with recent practices by search engines to try and localize search results, geo targeting is becoming a critical tool for a successful SEO strategy.
Let us sit down and discuss your existing SEO processes so that we may offer ideas and suggestions on how to fully optimise them. Contact us here.